Gil Fried is Professor and Chair of the Sport Management Department in the College of Business at the University of New Haven‎,‎ USA‎.‎ He has been a sport management practitioner for over 30 years and a faculty member for over 20 years‎.‎ He is the author of ten books‎,‎ including some of the world‎'‎s most widely used sport management textbooks‎,‎ such as Sport Finance ‎(‎with DeSchriver and Mondello‎)‎ and Managing Sport Facilities‎.‎ Ceyda Mumcu is an Assistant Professor of sport management at the University of New Haven‎,‎ USA‎.‎ Her primary focus is on sport marketing and international sport management‎,‎ and she has interests in quantitative research methods and the use of analytics‎.‎ Before becoming an academic‎,‎ she was a professional basketball player for eight years in the Turkish Women‎'‎s Basketball League‎.‎