List of tables and figures‎;‎ List of contributors‎;‎ Acknowledgements‎;‎ Introduction‎;‎ Part I‎:‎ Media Reporting of Social Work 1‎.‎ Media reporting of social work‎:‎ a framework for analysis Bob Franklin and Nigel Parton‎;‎ Part II‎:‎ Journalists‎,‎ Broadcasters and Public Images of Social Work 2‎.‎ The professional press‎:‎ social work talking to itself Terry Philpot 3‎.‎ Reporting social work‎:‎ a view from the newsroom Anne Fry 4‎.‎ Social work‎:‎ ‎'‎image‎'‎ and images on television David Perrin 5‎.‎ Do‎-gooders on display‎:‎ social work‎,‎ public attitudes and the mass media Peter Golding‎;‎ Part III‎:‎ Social Work under Scrutiny 6‎.‎ A receptacle for public anger Martin Ruddock 7‎.‎ Social work and the media‎:‎ pitfalls and possibilities Valerie Howarth 8‎.‎ Hidden agendas and moral messages‎:‎ social workers and the press Louis Blom‎-Cooper 9‎.‎ Press reporting of Kincora Marie Smyth‎;‎ Part IV‎:‎ Remedies and Strategies‎:‎ Improving the Public Image 10‎.‎ Promoting positive images of people with learning difficulties‎:‎ problems and strategies Steve Dowson 11‎.‎ Growing old in the eyes of the media Tim Dant and Malcolm Johnson 12‎.‎ Running a campaign‎:‎ appropriate strategies for changing times Rom White 13‎.‎ Speaking up‎:‎ community action and the media John Callaghan 14‎.‎ Public relations and social services‎:‎ a view from the statutory sector Lynne Walder 15‎.‎ The social work profession and professional public relations Sally Arkley and David Jones‎;‎ References‎;‎ Index