For an undergraduate introductory level course in social psychology‎.‎ Social Psychology‎:‎ Goals in Interaction reveals the motives behind social behavior‎-why people love‎,‎ hate‎,‎ lead‎,‎ and follow‎,‎ for example‎- and bridges the person and the social situation‎.‎ A unique integrated approach to social behavior‎:‎ What do terrorist bombings‎,‎ testosterone‎,‎ one‎-minute ‎"‎hurry dates‎,‎‎"‎ Facebook‎,‎ and political smear campaigns have to do with one another‎?‎ Social Psychology textbooks typically provide a laundry list of interesting‎,‎ but disconnected facts and theories‎.‎ This standard approach grabs interest but falls short as a way to learn‎.‎ Kenrick‎,‎ Neuberg‎,‎ and Cialdini instead provide an integrative approach‎,‎ one that both builds upon traditional lessons learned by the field and pushes those lessons to the cutting‎-edge‎.‎ By organizing each chapter around the two broad questions‎-‎"‎What are the goals that underlie the behavior in question‎?‎‎"‎ and ‎"‎What factors in the person and the situation connect to each goal‎?‎‎"‎ ‎-the book presents the discipline as a coherent framework for understanding human behavior‎.‎Expanding he integrative theme in this edition‎,‎ KNC highlights social psychology as the ultimate bridge discipline‎-connectingthe different findings and theories of social psychology‎,‎ exploring the field‎'‎s links to other areas of psychology ‎(‎e‎.‎g‎.‎‎,‎ clinical‎,‎ organizational‎,‎ and neuroscience‎)‎‎,‎ and bridging to other important academic disciplines ‎(‎e‎.‎g‎.‎‎,‎ anthropology‎,‎ biology‎,‎ economics‎,‎ medicine‎,‎ and law‎)‎‎.‎ Opening mysteries‎:‎ Each chapter begins with a mystery‎,‎ designed not only to grab student interest‎,‎ but also to organize the ensuing discussion of scientific research‎:‎ Why did the beautiful and talented artist Frida Kahlo fall for the much older‎,‎ and much less attractive‎,‎ Diego Rivera‎,‎ and then tolerate his numerous extramarital affairs‎?‎ What psychological forces led the Dalai Lama‎,‎ the most exalted personage in Tibet‎,‎ to forge a lifelong friendship with a foreign vagabond openly scorned by Tibetan peasants‎?‎ Why would a boy falsely confess to murdering his own mother‎?‎The latest scholarship‎,‎ engaging writing‎,‎ engrossing real‎-world stories and the authors‎'‎ strengths as renowned researchers and expert teachers‎,‎ all come together to make the fifth edition of Social Psychology‎:‎ Goals in Interaction an accessible and engaging read for students‎,‎ while providing a modern and cohesive approach for their teachers‎.‎ Check out the authors‎'‎ website‎!‎ www‎.‎knc5‎.‎com/Ad_Psych

• Author‎:‎ Douglas T‎.‎ Kenrick‎,‎ Steven L‎.‎ Neuberg‎,‎ Robert B‎.‎ Cialdini
• Puplisher‎:‎ Pearson
• ISBN‎:‎ 9781447968252