"Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way‎.‎" ‎-JEFF ZEIGLER‎,‎ CEO‎,‎ TechTurn‎.‎com‎,‎ Austin‎,‎ TX "When I started my graphic design business‎,‎ I knew I had enough talent to impress and keep my clients‎,‎ but I struggled with the day to day running of the business‎.‎ So‎,‎ You Want To Start A Business‎?‎ is the blueprint I needed to get organized and put all the right things in place‎.‎" ‎-KORY BAILEY‎,‎ Owner‎,‎ Creative Counterpart Build the Successful Company You‎'‎ve Always Wanted to Own‎!‎ * Avoid the 8 disastrous operational mistakes that kill new businesses * Walk step‎-by‎-step through the entire process of building a winning business * Master 55 amazingly simple rules of business success * For every entrepreneur and potential entrepreneur‎.‎‎.‎‎.‎no previous business experience necessary‎!‎ *Launch the winning business you‎'‎ve always wanted‎.‎‎.‎‎.‎or make more money in the business you‎'‎ve already started‎!‎ More than 5‎,‎000‎,‎000 new businesses are started each year‎.‎‎.‎‎.‎but 70% of them will fail‎.‎ Now‎,‎ two renowned experts on entrepreneurship identify the 8 "killer mistakes" that cause most business failures‎-and give you the knowledge‎,‎ tools‎,‎ and hands‎-on advice to avoid them‎,‎ so you can build a business that thrives‎.‎ Unlike other books on entrepreneurship‎,‎ this book focuses on the crucial operational issues associated with consistent profitability‎.‎ You‎'‎ll learn how to identify the right opportunities and customers‎;‎ design winning products and services‎;‎ set the right prices‎;‎ overcome customer inertia‎;‎ avoid common day‎-to‎-day management mistakes‎;‎ find and keep good employees‎;‎ and finally‎,‎ smoothly manage growth‎.‎ Throughout‎,‎ the authors draw on real life entrepreneurial experiences‎,‎ case studies‎,‎ and leading‎-edge research‎.‎ There‎'‎s nothing theoretical here‎:‎ This is fast‎-paced‎,‎ 100% practical advice you can use to make your business dreams and goals come true‎-starting right now‎.‎ What really makes a successful entrepreneur‎?‎ What they do‎,‎ how they act‎.‎‎.‎‎.‎and how to find your best path to business success Get the 3 "Ws" right from the start What will you sell‎,‎ who will buy it‎-and why will they buy it‎?‎ 55 simple‎,‎ indispensable rules for success What you must know about customers‎,‎ competitors‎,‎ and your employees The art and science of managing people‎,‎ operations‎,‎ and growth Create processes‎,‎ set priorities‎,‎ maximize quality‎,‎ measure people‎-and improve every day