No company‎,‎ however successful‎,‎ can coast happily along forever doing more of the same‎.‎ In today‎'‎s fast‎-moving business world products can become obsolete almost as soon as they hit the shelves‎;‎ tough competition can emerge from new regions of the world‎;‎ and company structures and processes can become a block to progress rather than a platform to success‎.‎ Businesses must be able to make the big strategic changes needed to keep up‎.‎ This is not an ordinary business book‎.‎ It uses the fictionalised story of the ups and downs of a real company to show you how best to respond to the big challenges every company ‎-‎- be it a huge multinational or a small start‎-up ‎-‎- faces from time to time‎.‎ Using this unique format‎,‎ the book shows you how to make smart big moves that will keep you ahead of the game and help you avoid risks and pitfalls‎.‎ It explores both business decisions and the human issues involved in making strategic shifts‎.‎ Smart Big Moves will help managers to make smarter decisions about the change programmes they embark on‎.‎