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سعر ومواصفات Services Management: Pearson New International Edition By Jay Kandampully

  • أفضل سعر لـ Services Management: Pearson New International Edition By Jay Kandampully by جوميا فى مصر هو 584 ج.م.
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    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
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  • Category Type‎:‎ Business Strategy
  • ISBN‎:‎ 9781292042916
  • Author‎:‎ Jay Kandampully
  • Publisher‎:‎ Pearson
  • Binding‎:‎ Paperback
  • Book Language‎:‎ English

For Services Management/Marketing or Marketing courses‎,‎ particularly for undergraduate and graduate programs in Hospitality Management‎,‎ Tourism Management‎,‎ Leisure Management and Retail Management‎.‎ This book addresses the hospitality industry from a services management perspective‎,‎ offering the reader a series of management concepts ‎- operations‎,‎ marketing and human resources ‎- all of which are capable of being effectively incorporated into all hospitality operations‎.‎ The book‎'‎s focus is on the ever‎-increasing demand of customers for service quality‎,‎ as well as the other challenges facing hospitality establishments today ‎- including intense competition‎,‎ globalization‎,‎ and technological innovation‎.‎ This book stresses the point that in all services‎,‎ including hospitality services‎,‎ the human element ‎(‎both employees and customers‎)‎ is absolutely crucial ‎- in selling services‎,‎ hospitality enterprises are ‎'‎selling‎'‎ personal relationships‎.‎ Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book ‎- ones that have proven so effective in other service sectors‎.‎

  • Author‎:‎ Jay Kandampully
  • Puplisher‎:‎ Pearson
  • ISBN‎:‎ 9781292042916

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