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سعر ومواصفات Generic Retailing Management

  • أفضل سعر لـ Generic Retailing Management by جوميا فى مصر هو 1,271 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Generic Retailing Management فى جوميا مع اسعار تبدأ من 684 ج.م.
  • أول ظهور لهذا المنتج كان فى مارس 24, 2016
  • من بين المنتجات المماثلة لـ Generic Retailing Management أرخص سعر هو 454.50 ج.م. من جوميا

المواصفات الفنية

SKU:JU030BKAJ6UCNAFAMZ
المؤلف:Michael Levy‎,‎ Dhruv Grewal
الموديل:9781259060663

منتجات مماثلة

متجر

طرق الدفع

مدة التوصيل

تكلفة التوصيل

وصف جوميا

  • Format‎:‎ Paperback
  • Number of Pages‎:‎ 704 pages
  • Dimensions‎:‎ 214 x 276 x 28mm
  • Weight‎:‎ 1‎,‎159.98g
  • Publication date‎:‎ 01 Dec 2013
  • Publisher‎:‎ McGraw‎-Hill Education ‎- Europe

The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry‎.‎ Retailing has evolved into a high tech‎,‎ global‎,‎ growth industry‎.‎ Retailers like Wal‎-Mart‎,‎ Home Depot‎,‎ Amazon‎,‎ Starbucks‎,‎ and Kroger are some of the most admired and sophisticated businesses in the world‎.‎ The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM‎,‎ Procter & Gamble‎,‎ and Google‎.‎ In preparing this edition‎,‎ the authors focused on five important developments‎:‎ the use of big data and analytical methods for decision making‎,‎ the application of social media and smart phones for communicating with customers and enhancing their shopping experience‎,‎ the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers‎,‎ the engagement in corporate social responsibility activities ‎- the consideration of society when making business decisions‎,‎ and the impact of globalization on the retail industry‎.‎ We are pleased to announce the addition of Professor Dhruv Grewal‎,‎ The Toyota Chair of Commerce and Electronic Business‎,‎ and Professor of Marketing at Babson College to the Retailing Management author team‎.‎ Dhruv brings years of academic experience to the project‎,‎ as evidenced by dozens of retailing‎-related articles that he has co‎-authored‎.‎ He also co‎-edited the Journal of Retailing from 2001 to 2007 with Michael Levy‎,‎ a close colleague and collaborator for over 20 years‎.‎

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