Research Methods for Business‎:‎ A Skill‎-Building Approach is a concise and straightforward introduction for students to the world of business research‎.‎ The skill‎-building approach provides students with practical perspectives on how research can be applied in real business situations‎.‎ Maintaining Uma Sekaran‎'‎ s popular and accessible style of writing‎,‎ Roger Bougie draws upon his extensive experience in the field to present an up‎-to‎-date guide on business research which is ideal for aspiring managers‎.‎ The seventh edition has been fully revised and updated to include cutting‎-edge examples and enriched pedagogical features designed to improve student learning outcomes‎.‎ There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research‎,‎ while the key concepts are explored and applied to real‎-life research throughout the book‎.‎

• Author‎:‎ Uma Sekaran‎,‎ Roger J‎.‎ Bougie
• Publisher‎:‎ John Wiley & Sons
• ISBN‎:‎ 9781119165552