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سعر ومواصفات Relationship Marketing

  • أفضل سعر لـ Relationship Marketing by جوميا فى مصر هو 329 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلامبطاقة ائتمانيةالدفع الاليكترونى
  • تكلفة التوصيل هى 15 ج.م., والتوصيل فى خلال 2-5 أيام
  • تباع المنتجات المماثلة لـ Relationship Marketing فى جوميا مع اسعار تبدأ من 1,742 ج.م.
  • أول ظهور لهذا المنتج كان فى إبريل 03, 2016

المواصفات الفنية

SKU:JU030BKAKHK4NAFAMZ
المؤلف:Mark Godson
الموديل:BACCAH ‎- 9780199211562
الخامة الأساسية:Paperback

منتجات مماثلة

متجر

طرق الدفع

مدة التوصيل

تكلفة التوصيل

وصف جوميا

  • Publisher‎:‎Oxford University Press
  • Copyright‎:‎2009
  • Language‎:‎ English
  • ISBN13 ‎:‎9780199211562
  • Number Of Pages‎:‎ 374 pages
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader‎'‎s interest‎.‎ The author presents a critical overview of the subject to enable students to engage with issues‎,‎ and discuss and debate points raised in the text‎.‎ A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini‎,‎ Guinness and Metro‎.‎ The text begins by looking at how and why relationship marketing originated‎,‎ before exploring issues surrounding customer relationships‎.‎ Consideration is given to topics such as customer satisfaction‎,‎ retaining customers‎,‎ customer loyalty‎,‎ and customer relationship management‎.‎ Part three discusses different types of relationships‎,‎ such as e‎-relationships and supplier relationships‎,‎ as well as considering both internal and external relationships‎.‎ The text concludes with a section on the implications‎,‎ both for organisations and for the future‎.‎ Online Resource Centre For lecturers‎:‎ Answers to case and discussion questions PowerPoint slides For students‎:‎ Internet exercises Web links Extra case material Flashcard glossary

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    مميزات وعيوب Relationship Marketing

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