* Is it ethical to pass yourself off as black if you are Caucasian‎,‎ as Rachel Dolezai‎,‎ the president of a local chapter of the NAACP‎,‎ did in 2015‎?‎ * Was it ethical for Donald Sterling‎,‎ the former owner of the NBA team‎,‎ to use racially inflammatory language‎?‎ * Is it ethical to exaggerate or fabricate the importance of one‎'‎s role‎,‎ as Brian Williams apparently did when he anchored the NBC nightly news‎?‎ * Is it ethical for a journalist to pay a source for a story‎,‎ tips‎,‎ and photos‎,‎ as TMZ‎,‎ Gawker and others do regularly‎?‎ The above questions as well as other questions definitely illustrate the need for studying ethics‎.‎ Real‎-World Media Ethics provides a wide showcase of real ethical issues faced by professionals in the media field‎.‎ Numerous case studies allow readers to explore multiple perspectives while using realistic ethical principles‎.‎ This book includes the basics in ethical journalism‎,‎ as well as the tools to navigate through the landscape of mass media such as public relations‎,‎ entertainment and other forms of visual communication‎.‎

The second edition has been updated to encompass globalization‎,‎ new media platfo‎.‎‎.‎‎.‎