Comprehensive and current‎,‎ Public Relations‎:‎ Strategies and Tactics 9th edition helps readers better understand the basic concepts‎,‎ strategies and tactics practiced in public relations today‎.‎ In its ninth edition‎,‎ Public Relations‎:‎ Strategies and Tactics combines numerous real life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations‎.‎ The text is grounded in scholarship and includes references to landmark studies and time honored public relations techniques‎.‎ Written in a disarming and accessible style‎,‎ this edition focuses on the application of technology and encourages readers to think about creative uses of new media

• Binding‎:‎ Handcover
• Language of Text‎:‎ English
• Number of Pages‎:‎ 612
• Publication Year‎:‎ 2008
• ISBN‎:‎ 9780205581481