Now in its third edition this text describes how the latest techniques in production planning and control are applied to contemporary industrial setups so as to meet the ever‎-increasing demands of industrial organisations for better quality of services‎,‎ faster delivery of products and for adapting to the rapid changes taking place in the industrial scenario‎.‎ The most effective strategy for planning and controlling production processes cannot be a static‎,‎ preconceived one‎.‎ Instead‎,‎ it has to be one that is flexible and capable of adapting to the erratic changes in demand patterns‎.‎ Evolving such a strategy requires more practical skill than simple theoretical knowledge‎.‎ This book explores the demands of the present industrial environment and the techniques for addressing these demands through case studies drawn from Indian industries‎.‎ The efficacy of various planning strategies‎,‎ the methods for implementing them‎,‎ and their suitability for different industries are clearly explained through these cases‎.‎ While the essentials of theory are covered‎,‎ the stress is on developing the practical skills required to tackle the unpredictable problems and the unforeseen demands of modern industry‎.‎ The book places emphasis as much on the principles of heuristic techniques as on the systematic approach to production planning‎.‎ This book is intended for postgraduate students of management and undergraduate students of industrial engineering‎.‎ It will also be useful to the teaching community and practicing professionals‎.‎