Prada introduces a new masculine fragrance in Sept 2012‎,‎ named after the sailboat and the sailing team ‎"‎Red Moon‎"‎ or Luna Rossa‎,‎ which participates in the American Cup competitions‎.‎ The new fragrance‎,‎ considering its name‎,‎ draws its inspiration from the world of extreme sailing‎,‎ prestige‎,‎ marine nature and passion for innovation and victory‎.‎

The composition is developed around the main note of lavender by perfumer Daniela Andrier of Givaudan‎.‎ Intensity and freshness of accords are emphasized by the use of classical notes in new‎,‎ innovative ways‎.‎ Those notes include lavender absolute and bitter orange in the top‎,‎ clary sage and spearmint in the heart‎,‎ and ambrette absolute and ambroxan molecule in the base‎.‎