‎"‎Textual analysis has recently become a useful researchmethodology‎,‎ of great interest to both academics and practitioners‎.‎ Dr‎.‎ Steven Struhl provides relevant and lucid discussion of the topic‎,‎ highlighting the fundamental issues involved in preparing‎,‎ analyzing‎,‎ and presenting textual data for meaningful interpretations‎.‎A very interesting and timely contribution that should be of interest to a wide range of audiences‎.‎‎"‎‎-‎-Dr‎.‎ Jehoshua Eliashberg ‎"‎Prof of Operations & Info Management‎,‎ Wharton School‎,‎ Univ‎.‎ of Pennsylvania ‎"‎‎"‎