Spring & Summer is an exciting time to be styling hair‎.‎ Sometimes hair isn‎'‎t a big story on the catwalks‎,‎ but this season it‎'‎s the main attraction‎.‎ We think it‎'‎s because‎,‎ in these economically challenging times‎,‎ getting creative with your hair is a relatively inexpensive way of dramatically altering your look‎.‎ From futuristic geometry to grown‎-up beach babe hair‎,‎ texture‎,‎ ghetto fabulous crimping and updos of all shapes and sizes‎,‎ there is a great opportunity to have fun and experiment with hair this season‎.‎ And as you‎'‎ll see from our key looks‎,‎ the possibilities are endless‎.‎ Mix and match your hair to your mood as much as your outfit and most of all‎,‎ style your hair with your imagination‎.‎

Beautiful style‎,‎ absolute care with the Philips ProCare Keratin straightener

Shiny hair is associated with health and youth‎.‎ It is glamorous‎,‎ exuberant and confident – the hair of a woman who enjoys the best things in life‎.‎ No wonder then that the Autumn Winter shows ‎(‎especially Madonna’s favourite‎,‎ D&G‎)‎ sent model after model down the runway with hair that took shine to another level‎.‎

This new dimension in shine is the ultimate in healthy‎,‎ shiny hair‎.‎ A world away from the poker straight styles of the last decade‎,‎ the secret to this look is the new beauty buzzword – Keratin‎.‎

The Philips ProCare Keratin straightener is the best way to create gorgeous straight styles while caring for your hair‎.‎ This style is all about straight hair but with movement‎,‎ bounce and confidence and‎,‎ of course‎,‎ lots of shine‎.‎

An essential component and primary protein in healthy skin‎,‎ hair and nails‎,‎ Keratin has recently become a byword for shiny hair‎.‎ An ingredient in some of the best shampoos‎,‎ conditioners and styling products available‎,‎ Philips has now added this essential natural ingredient to its latest straightener‎.‎ Together with professional features such as sonic vibrations and ionic conditioning‎,‎ shiny hair looks can be taken to another level‎.‎

Understand

Understanding your hair type and condition in order to create the style you want‎.‎

Care‎:‎

Use a heat protection spray whenever heat styling to ensure hair stays as healthy as possible‎.‎

Create‎:‎

When straightening‎,‎ glide from root to tip keeping the straightener moving at all times

Get the Look‎:‎

By day‎,‎ enjoy this shiny long look with a low side or classic straight parting‎.‎ By night‎,‎ twist hair up into a spiky chignon for a smooth‎,‎ shiny look from root to tip‎.‎

1‎.‎ Liberally apply a heat activated protection spray ‎(‎for wet hair‎)‎ all over the hair‎.‎

2‎.‎ Blow‎-dry all the hair straight with a paddle brush until completely dry‎.‎

3‎.‎ Straighten the hair in sections starting close to the root‎.‎

4‎.‎ Glide the straightener smoothly down the hair to the ends‎.‎ Repeat until all of the hair has been straightened‎.‎ It’s honestly that easy‎.‎