In 2000, Pandora began designing his ever popular charms. Each charm has its own meaning, sometimes several, namely the one thought by the designer and the one that gives it the person who appreciates and wears it. Whether the charm highlights a specific colour or pattern, or stands for a country, occasion, activity or above all for a specific person, each charm tells the personal story of its wearer and highlights her individual style. Pandora charms are worn with love on bracelets and necklaces and are specially designed to be worn by every wearer in a unique way. Pandora jewellery gives you the opportunity to reflect your personality through your style. Express the things you love with our high-quality pieces of jewellery