Song lyrics fly across the screen in time to music‎.‎ A globe spins and zooms into a war‎-torn country‎.‎ Money rises from a screen to explain an economic situation‎.‎ Now‎,‎ more than ever‎,‎ we are surrounded by these motion graphics on our TV and cinema screens‎,‎ on our smartphones‎,‎ computers‎,‎ and tablets‎,‎ on Main Street and in our galleries‎.‎ Motion Graphics‎:‎ Principles and Processes from the Ground Up is your introduction to the core principles of the discipline‎,‎ whether your background or ambitions lie in animation‎,‎ graphic design‎,‎ film production‎,‎ or visual effects‎.‎ Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan‎,‎ develop and produce your own creative projects‎.‎