Hubbard & O‎'‎Brien is the only book that motivates students to learn economics through real business examples‎.‎ The #1 question students of economics ask themselves is‎:‎ "Why am I here‎,‎ and will I ever use this"‎?‎ Hubbard & O‎'‎Brien answer this question by demonstrating that real businesses use economics to make real decisions daily‎.‎ This is motivating to all students‎,‎ whether they are business majors or not‎.‎ All students can relate to businesses they encounter in their everyday lives‎.‎ Whether they open an art studio‎,‎ do social work‎,‎ trade on Wall Street‎,‎ work for the government‎,‎ or bartend at the local pub‎,‎ students will benefit from understanding the economic forces behind their work‎.‎