Over the past three decades‎,‎ tourism has emerged as a major force in the global economy‎,‎ with most countries‎,‎ whether developed or developing‎,‎ having increasing opportunities to participate‎,‎ as both host and guest‎,‎ in this socioeconomic phenomenon‎.‎ Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world‎'‎s leading industries‎.‎ The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed‎.‎ The challenge for many small island destinations is how to become or remain competitive‎.‎ It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline‎,‎ and the destination is able to adapt to the changing marketplace‎,‎ seize opportunities and sustain its vitality‎.‎This book takes a holistic approach and considers marketing from a macro perspective‎,‎ from the view of the destination‎.‎

• Author‎:‎ Lewis‎-Cameron‎,‎ AcollaRoberts‎,‎ Sherma
• Puplisher‎:‎ Elsevier
• ISBN‎:‎ 9780123849090