Marketing Channels‎:‎ A Management View‎,‎ 8/e‎,‎ International Edition a market leader‎,‎ is known to provide a management focus and managerial framework to the field of marketing channels‎.‎ Theory‎,‎ research‎,‎ and practice are covered thoroughly and blended into a discussion that stresses decision making implications‎.‎ This new edition reflects global‎,‎ socio‎-cultural‎,‎ environmental‎,‎ and technological changes that have taken place within the industry‎.‎