For advanced undergraduate and/or graduate‎-level courses in Distribution Channels‎,‎ Marketing Channels or Marketing Systems‎.‎ Marketing Channel Strategy shows students how to design‎,‎ develop‎,‎ maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference‎.‎ This program will provide a better teaching and learning experience‎-for you and your students‎.‎ Here‎'‎s how‎:‎ * Bring Concepts to Life with a Global Perspective‎:‎ Varied topics are covered‎,‎ bringing in findings‎,‎ practice‎,‎ and viewpoints from multiple disciplines‎.‎ * Teach Marketing Channels in a More Flexible Manner‎:‎ Chapters are organized in a modular format‎,‎ may be read in any order‎,‎ and re‎-organized‎.‎ * Keep your Course Current and Relevant‎:‎ New examples‎,‎ exercises‎,‎ and research findings appear throughout the text‎.‎