For undergraduate Principles of Marketing courses‎.‎ This title is a Pearson Global Edition‎.‎ The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States‎.‎ This best‎-selling‎,‎ brief text introduces marketing through the lens of creating value for customers‎.‎ Today‎'‎s marketing is about creating customer value and building profitable customer relationships‎.‎ With engaging real‎-world examples and information‎,‎ Marketing‎:‎ An Introduction shows students how customer value‎-‎-creating it and capturing it‎-‎-drives every effective marketing strategy‎.‎ The tenth edition features a new learning design and integration with mymarketinglab‎,‎ Pearson‎'‎s online homework and personalized study tool‎.‎