For undergraduate courses on the principles of marketing‎.‎ An Introduction to the World of Marketing Using a Proven‎,‎ Practical‎,‎ and Engaging Approach‎,‎ Marketing‎:‎ An Introduction shows students how customer value‎-creating it and capturing it‎-drives every effective marketing strategy‎.‎ Using an organization and learning design that includes real‎-world examples and information that help bring marketing to life‎,‎ the text gives readers everything they need to know about marketing in an effective and engaging total learning package‎.‎ The Thirteenth Edition reflects the latest trends in marketing‎,‎ including new coverage on online‎,‎ social media‎,‎ mobile‎,‎ and other digital technologies‎,‎ leaving students with a richer understanding of basic marketing concepts‎,‎ strategies‎,‎ and practices‎.‎ MyMarketingLab is not included‎.‎ Students‎,‎ if MyMarketingLab is a recommended/mandatory component of the course‎,‎ please ask your instructor for the correct ISBN and course ID‎.‎ MyMarketingLab should only be purchased when required by an instructor‎.‎ Instructors‎,‎ contact your Pearson representative for more information‎.‎MyMarketingLab is an online homework‎,‎ tutorial‎,‎ and assessment product designed to personalize learning and improve results‎.‎ With a wide range of interactive‎,‎ engaging‎,‎ and assignable activities‎,‎ students are encouraged to actively learn and retain tough course concepts‎.‎ ‎- See more at‎:‎ http‎:‎ /catalogue‎.‎pearsoned‎.‎co‎.‎uk/educator/product/Marketing‎-An‎-Introduction‎-Global‎-Edition/9781292146508‎.‎page#sthash‎.‎h3uq9Cf9‎.‎dpuf

• Author‎:‎ Gary Armstrong‎,‎ Philip Kotler
• Publisher‎:‎ Pearson
• ISBN‎:‎ 9781292146508