What it is‎:‎An innovative lipstick that coats lips with bold color‎,‎ long‎-lasting wear‎,‎ and luxe comfort‎.‎ What it does‎:‎Drench your lips with bold color and unstoppable femininity‎.‎ Designed to look as rock ‘n roll as its wearer‎,‎ this revolutionary lipstick is formulated with Color Cushion Technology™‎,‎ which combines lasting‎-wear‎,‎ one‎-swipe payoff‎,‎ and velvet‎-touch comfort‎.‎ This color‎-true lipstick leaves lips supple‎,‎ and its wide color spectrum offers stunning shades‎,‎ including red for every skin tone‎,‎ statement‎-making colors‎,‎ and classic‎,‎ everyday neutrals‎.‎ What it is formulated WITHOUT‎:‎‎- Parabens‎- Sulfates ‎- Phthalates