The world‎'‎s greatest salesman reveals the techniques of his Astounding Success‎.‎ This newest book from sales phenomenon "Joe Girard ‎- The 13 Essential Rules of Selling" ‎- provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend‎.‎ Named the official world‎'‎s greatest salesman by Guinness World Records‎,‎ Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately‎,‎ telling the truth‎,‎ and making clients‎'‎ needs and wishes priority one‎.‎ Why Joe Girard is numbered 1‎.‎‎.‎‎.‎Just a few Raves‎:‎ "Fantastic‎!‎ The auditorium was jam‎-packed‎.‎ They were sitting in the aisle‎!‎‎.‎‎.‎‎.‎Inspirational‎!‎" ‎(‎Harvard Business School‎)‎‎.‎ "It takes guts to be an entrepreneur‎.‎ In that quest‎,‎ Joe Girard‎'‎s riveting book will empower you to become tomorrow‎'‎s entrepreneurial legend‎.‎" ‎(‎Warren E‎.‎ Avis‎,‎ founder‎,‎ Avis Rent‎-A‎-Car‎)‎‎.‎ "Girard is the consummate salesman‎!‎" ‎(‎"Forbes"‎)‎‎.‎ "Girard captures the essence of rising to the top in any endeavor‎:‎ Set ambitious goals and visualize success‎,‎ work hard‎,‎ persevere‎,‎ and stick to your principles‎.‎" ‎(‎Mary Kay Ash‎,‎ founder and Chairman Emeritus‎,‎ Mary Kay Cosmetics‎,‎ Inc‎)‎‎.‎