JBL is a popular brand for home music aficionados, its brand is based on its role powering the sound of the world’s top musicians, athletes, and venues for more than seven decades. That said, JBL has a down-to-earth customer experience that focuses on helping people find the information they need about each product as well as complete support and specifications. An active Youtube and online community provide an array of answers to questions about its products. The love of music and appreciation for sound quality spans all age and demographic groups, bound only by one’s financial means or living situation, so the usual demographic rules do not apply to the JBL brand. While the obvious customer for JBL’s brand is in the higher income, people of all means make a stretch for brands they love. JBL has an active co-marketing strategy including programs with the Hard Rock Cafe the New York Yankees, Grammy’s and a Brand Ambassador program that includes an eclectic collection of leaders across the music, entertainment, arts and sports spectrum. Speakers, portable Bluetooth, home, party, smart, kids, car audio, marine, and professional; Headphones, wireless, in ear, over ear, sports, noise-cancelling, kids. JBL also has a complete line for professionals and venues. JBL serves the consumer home and professional market. The professional market includes studios, installed/tour/portable sound, cars, music production, DJ, cinema markets, etc