Full‎-color‎,‎ completely current‎,‎ and packed with practical applications‎,‎ the Seventh Edition of INTRODUCTIN TO RETAILING‎,‎ International Edition puts students on the inside track to success in the fast‎-moving retail industry‎.‎ INTRODUCTIN TO RETAILING‎,‎ 7e‎,‎ International Edition is written by a seasoned author team whose expertise informs every page and whose innovative approach has earned this market‎-leading text endorsement by the National Retailing Federation‎.‎ While others may focus on lackluster descriptions of retailers and their most mundane tasks‎,‎ Lusch‎,‎ Dunne‎,‎ and Carver bring retailing to life‎,‎ covering the latest developments in the field and detailing behind‎-the‎-scenes stories in a conversational style enlivened by full‎-color pictures and illustrations‎.‎ INTRODUCTIN TO RETAILING‎,‎ 7e‎,‎ International Edition emphasizes the impact of technology and the Internet‎,‎ as well as giving solid coverage to international topics and issues unique to service providers‎.‎ The text also includes a thorough‎,‎ integrated study guide with review questions‎,‎ writing and speaking exercises‎,‎ cases covering diverse retail operations‎,‎ a computer spreadsheet case‎,‎ and more‎.‎ In addition‎,‎ ‎"‎Planning Your Own Retail Business‎"‎ exercises focus on problems small business managers and owners face in day‎-to‎-day operations‎,‎ helping students appreciate the financial impact of retail decisions‎.‎ This engaging‎,‎ reader‎-friendly text vividly illustrates how fun‎,‎ exciting‎,‎ challenging‎,‎ and rewarding a career in retailing can be‎,‎ even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever‎-changing economic environment‎.‎

• Author‎:‎ Patrick Dunne‎,‎ Robert Lusch
• Puplisher‎:‎ South‎-Western
• ISBN‎:‎ 9780538755078