Tomorrow‎'‎s managers are off to a strong start with this fully updated and streamlined edition‎.‎ Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on events marketing appears in part v‎.‎ The practicality of previous editions continues with mini‎-case studies‎,‎ contributions from industry experts‎,‎ profiles of corporations‎,‎ profiles of hospitality professionals and a new student dvd‎-rom packed with resources to support readers‎'‎ coursework and their careers‎.‎ It covers tourism‎,‎ lodging‎,‎ restaurants‎,‎ managed services‎,‎ beverages‎,‎ conventions and meeting‎,‎ and leisure/recreation‎;‎ in addition to examining gaming entertainment‎,‎ marketing and human resources‎,‎ and leadership and management‎.‎ For individuals interested in a hospitality industry career‎.‎

• Category Type‎:‎ Industries & Sectors
• Author‎:‎ John R‎.‎ Walker
• ISBN‎:‎ 9780135139288
• Binding‎:‎ Hardcover
• Language of the text‎:‎ English
• Publisher‎:‎ Pearson Education
• Dimensions ‎(‎HxWxD‎)‎‎:‎ 3.18 x 20.96 x 26.04 cm
• Edition‎:‎ Fifth
• Product Weight‎:‎ 1320 g
• Publication Year‎:‎ 2008
• Book Origin‎:‎ United States
• Number of Pages‎:‎ 656