Many organizations struggle with the dynamics and the complexity of today‎'‎s social ecosystems that connect everyone and everything‎,‎ everywhere and all the time‎.‎ Facing challenges at the intersection of business models‎,‎ technical developments‎,‎ and human needs‎,‎ modern enterprises must overcome the siloed thinking and isolated efforts of the past‎,‎ and instead address their relationships to people holistically‎.‎ In Intersection‎,‎ Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding‎,‎ Enterprise Architecture‎,‎ and Experience Design‎,‎ and sets them on a common course to shape tomorrow‎'‎s enterprises‎.‎ This book gives designers‎,‎ entrepreneurs‎,‎ innovators‎,‎ and leaders a model and a comprehensive vocabulary for tackling such deep‎-rooted challenges‎.‎ The Enterprise Design framework cuts through the complexity of Strategic Design work‎,‎ showing how to navigate key aspects and bridge diverging viewpoints‎.‎ In 9 case studies‎,‎ the author looks at the way companies like SAP‎.‎‎.‎‎.‎