PART I‎.‎ INFORMATION AGE AND MARKETING‎.‎ New Rules for the New Economy‎,‎ Kevin Kelly ‎(‎1997‎)‎‎.‎ Marketing in an Information‎-Intensive Environment‎:‎ Strategic Implications of Knowledge as an Asset‎,‎ Rashi Glazer ‎(‎1991‎)‎‎.‎ A New Marketing Paradigm for Electronic Commerce‎,‎ Donna Hoffman and Thomas P‎.‎ Novak ‎(‎1997‎)‎‎.‎ Consumer Behavior in the Future‎,‎ Jagdish N‎.‎ Sheth and Rajendra S‎.‎ Sisodia ‎(‎1997‎)‎‎.‎ The Internet and International Marketing‎,‎ John A‎.‎ Quelch and Lisa R‎.‎ Klein ‎(‎1996‎)‎ PART II‎.‎ IMPLICATIONS FOR MARKETING‎.‎ Exploring the Implications of the Internet for Consumer Marketing‎,‎ Robert A‎.‎ Peterson‎,‎ Sridhar Balasubramanian‎,‎ and Bart J‎.‎ Bronnenberg‎.‎ Do you See What I See‎?‎ The Future of Virtual Shopping‎,‎ Raymond R‎.‎ Burke ‎(‎1997‎)‎ Data Mining in Marketing Parts I and II‎,‎ Peter R‎.‎ Peacock‎.‎ PART III‎.‎ IMPROVING MARKET PRODUCTIVITY IN THE INTERNET AGE‎.‎ Feeling the Heat Parts I and II‎,‎ Jagdish N‎.‎ Sheth and Rajendra S‎.‎ Sisodia III A‎.‎ Product Innovation in the Internet Age‎.‎ Developing Products on Internet Time‎,‎ Marco Iansiti and Alan MacCormack ‎(‎1997‎)‎ III B‎.‎ Reintermediation and Disintermediation in the Internet Age‎.‎ Cybermediaries in Electronic Marketspace‎:‎ Toward Theory Building‎,‎ Mitrabarun Sarkar‎,‎ Brian Butler‎,‎ and Chris Steinfield ‎(‎1998‎)‎ III C‎.‎ Pricing in the Internet Age‎.‎ Price Strategy‎:‎ Time to Choose Your Weapons‎,‎ Robert G‎.‎ Doctors ‎(‎1997‎)‎‎.‎ E‎-Commerce‎:‎ Good Bye to Fixed Pricing‎?‎ How electronic commerce could create the most efficient market of them all‎,‎ Amy E‎.‎ Cortese and Marcia Stepanek ‎(‎1998‎)‎ III D‎.‎ Advertising in the Internet Age‎.‎ The Real Impact of Internet Advertising‎,‎ Caroline Cartellieri‎,‎ Andrew J‎.‎ Parsons‎,‎ Varsha Rao‎,‎ and Micheal P‎.‎ Zeisser ‎(‎1997‎)‎‎.‎ Advertising on the Web‎:‎ Is There Response Before Click‎-Through‎,‎ Rex Briggs and Nigel Hollis ‎(‎1997‎)‎ III E‎.‎ Sales and Customer Service in the Internet Age‎.‎ The Changing Role of the Sales Force‎,‎ David Cravens ‎(‎1995‎)‎‎.‎ Technology‎?‎s Effect on Customer Service‎:‎ Building Meaningful Relationships Through Dialogue‎,‎ Jennifer Freedman and Ruby Sudoyo ‎(‎1999‎)‎ PART IV‎.‎ ETHICAL‎,‎ LEGAL AND SOCIETAL IMPACT‎.‎ www‎.‎ethics‎.‎gov‎:‎ Issues and Challenges Facing Public Mangers‎,‎ Donald C‎.‎ Menzel‎.‎ Privacy in the Information Age‎:‎ Stakeholders‎,‎ Interests and Values‎,‎ Lucas D‎.‎ Introna and Athanasia Pouloudi‎.‎ The Economy of Ideas‎:‎ A Framework for Patents and Copyrights in the Digital Age‎,‎ John Perry Barlow‎.‎