Learn the how‎,‎ when‎,‎ and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own‎,‎ but with a variety of cultures that vary greatly among countries within the continent‎.‎ International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia‎-‎-as well as factors that helped others succeed‎.‎ Important concepts for international retailers exploring Asian markets are clearly explained‎,‎ and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets‎.‎ Helpful tables‎,‎ charts‎,‎ and illustrations make complex information easy to access and understand‎.‎ International Retailing Plans and Strategies in Asia examines‎:‎ * how foreign investment influences domestic retail systems * how strategies for entering European markets can be adapted and applied to various Asian markets * the important practice of incorporating local cultural values into trading relationships in Asian markets * the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers * the evolution of foreign investment in Korea‎-‎-with a look at foreign firms‎'‎ specific investment strategies * issues of local competition and the need for foreign firms to adapt to local consumer cultures‎,‎ particularly as analyzed in case studies of Metro Cash and Carry‎,‎ Toys R Us‎,‎ and Carrefour * what understanding foreign markets means in terms of adaptation and success for retailers and wholesalersThe material in these pages will help to inform business decisions about how to ‎(‎and how not to‎)‎ enter foreign markets and whether or not it is proper for governments to intervene‎.‎ The chapters in this book‎,‎ originally presented as papers at a workshop held at Chung‎-Ang University in Seoul in November 2003‎,‎ address issues of diversity in international retailing and distribution in Asia‎.‎ International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students‎,‎ retail researchers‎,‎ business managers‎,‎ and policymakers‎,‎ and to be a useful addition to university business school library collections‎.‎