Wanting to create a favorable impression with others is a basic part of human nature in both work and personal life‎.‎ In this book‎,‎ Andrew J‎.‎ DuBrin skillfully provides a guide to the effective use of impression management based on scholarly research and theory‎,‎ with particular attention to practical application‎.‎ He highlights not only impressions that individuals make‎,‎ but those made by entire organizations‎.‎ Self‎-tests and questionnaires allow readers to pinpoint how they currently employ impression management techniques in their work lives‎.‎ Each chapter includes a section on "Guidelines for Application and Skill Development" that provides real‎-world advice based on the theories and research outlined in the chapter‎.‎ With this book‎,‎ students will glean the best methods for creating positive‎,‎ career‎-building impressions in current and future positions‎.‎