The second edition of Idea Searching examines methods of generating and identifying ideas‎,‎ and teaches you to understand what is being observed and recorded‎.‎ Using lavish illustrations‎,‎ concise case studies and practical examples‎,‎ it explores how different experiences‎,‎ contexts and references are important in identifying an idea that is appropriate for a particular individual‎,‎ target audience or culture‎.‎ Advocating a step‎-by‎-step approach to generating ideas and brainstorming‎,‎ it encourages an open mind in the development of ideas and teaches you to always question convention‎.‎ The text is accompanied by a variety of case studies and examples of work from the world‎'‎s best contemporary product designers‎.‎ It also includes a number of new projects for students‎,‎ to encourage further exploration of ideas‎.‎

• Author‎:‎ David Bramston‎,‎ YeLi
• Publisher‎:‎ Fairchild Books
• ISBN‎:‎ 9781472581969