Boss Orange for Men is a powerful scent that embodies free‎,‎ optimistic and joyful spirit of a man‎.‎ That man is passionate‎,‎ casual‎,‎ spontaneous and relaxed‎.‎ The composition is intensely spicy with notes of fresh apple‎,‎ vanilla‎,‎ warm incense and exotic African Bubinga wood‎.‎

The brand chose the actor Orlando Bloom for their campaign‎,‎ as his appearance‎,‎ his style‎,‎ personality and cool attitude perfectly embody the image of the Boss Orange brand‎.‎ The campaign is shot by the photographer Steven Klein‎.‎