How to be a Complete and Utter Failure turns the concept of self‎-improvement on its head‎.‎ It brings together 43 and a half leading ideas in personal and business development‎,‎ and offers a total antedote to the motivational‎,‎ gung‎-ho‎,‎ over‎-enthused tone of all the usual self‎-improvement guides‎.‎ Delivered in fast‎,‎ easily digestible chunks‎,‎ in a style that makes you laugh while you learn‎,‎ this book offers tongue‎-in‎-cheek advice about what not to do to ensure certain failure in every aspect of your life‎.‎ From not having any goals‎,‎ to not getting advice from people you‎'‎ve never met or who are dead‎,‎ to not taking personal responsibility for your life and results‎,‎ every idea‎,‎ strategy‎,‎ suggestion and story is guaranteed to propel you into the slow lane of total inadequacy and has been tested with thousands of real people‎.‎ How to be a Complete and Utter Failure comes with a warning ‎- that you don‎'‎t think about taking the direct opposite steps to those outlined in the guide‎,‎ as this could seriously damage your chances of becoming a failure‎.‎ Behind the humour‎,‎ though‎,‎ is good advice and a serious message‎.‎ And whether you choose to heed the warning or not‎,‎ it‎'‎s an extremely entertaining read‎.‎