Fire up your color with Herbal Essences Ignite My Color shampoo for colored hair. It replenishes your color-treated hair and reveals its full radiance. This formula helps to keep your hair healthy-looking and at its colorful best, while Moroccan rose and passion fruit nectar surround you with a bright, uplifting scent. Ignite your color and let every strand burn brightly. Use with Ignite My Color conditioner and fire up your hair color even more.