For the past fifty years‎,‎ the McKinsey Foundation for Management Research has offered awards for the best articles published each year in "HBR"‎.‎ These awards‎,‎ judged by an independent panel of leaders in the business community‎,‎ recognize outstanding works that are likely to have a major influence on the actions of business managers worldwide‎.‎ This selection of winning articles not only provides a history lesson in the development of management thinking‎,‎ but yields the best management advice that "HBR" has had to offer‎.‎ "The Harvard Business Review Paperback" series is designed to bring today‎'‎s managers and professionals the fundamental information they need to stay competitive in a fast‎-moving world‎.‎ From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business‎,‎ here are the leading minds and landmark ideas that have established "Harvard Business Review" as required reading for ambitious businesspeople in organizations around the globe‎.‎