80% of new products fail‎.‎ Billions of advertising pounds are wasted every year‎.‎ Even "satisfied customers" abandon companies at the drop of a hat‎.‎ How can this be‎?‎ How can so many brilliant marketers and product developers be failing so thoroughly‎?‎ Here‎'‎s how‎:‎ they‎'‎ve focused their vast resources almost exclusively on the conscious mind‎,‎ but it‎'‎s the unconscious mind that controls 95% of human behaviour‎.‎ In Habit ‎,‎ Dr‎.‎ Neale Martin presents powerful new research that reveals how the mind actually works and explains in practical detail the implications of this new science for marketers and product developers‎.‎ You‎'‎ll learn why 50 years of marketing theory is deeply flawed‎,‎ how your customers‎'‎ unconscious minds thwart your marketing campaigns‎,‎ and how to identify what customers really want when they don‎'‎t even know‎.‎ Using Martin‎'‎s techniques‎,‎ you can not only avoid marketing and product failures‎:‎ you can finally achieve the twin holy grails of marketing‎:‎ higher customer retention‎,‎ and greater long‎-term profitability‎.‎