What do Brazil‎'‎s top beauty brand‎,‎ America‎'‎s second‎-fastest‎-growing restaurant chain‎,‎ and the world‎'‎s third bestselling car have in common‎?‎ They are shattering the myth that acting sustainably and building a billion‎-dollar business are mutually exclusive‎.‎ Green Giants examines nine companies that are merging social responsibility with wild profitability ‎- and reveals the six factors responsible for their success‎,‎ including‎:‎ iconoclastic leadership fueled by deep conviction and a rebellious streak‎;‎ disruptive innovation that uses sustain ability to spur the development of radically better products and services‎;‎ a higher purpose that ignites the company ‎- when the mission leads‎,‎ profits follow‎.‎ Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer‎.‎ This new breed of billion‎-dollar businesses proves it‎'‎s possible to achieve enormous success while implementing sustainable principles that help consumers live better lives‎.‎ Ranging fromstart‎-ups to business lines incubated within major multi nationals‎,‎ these companies collectively represent over $60 billion in revenue‎.‎ What‎'‎s more ‎- many command wider profit mar gins and are growing faster than their conventional counterparts‎.‎ Packed with eye‎-opening research‎,‎ exclusive interviews‎,‎ and enlightening examples from Chipotle‎,‎ Toyota‎,‎ Unilever‎,‎ Tesla‎,‎ General Electric‎,‎ and more‎,‎ Green Giants serves as a blueprint for sustain able success that anyone can follow‎.‎