Hailing from America‎,‎ Europe and the Middle East‎,‎ the authors of "Global Marketing" provide a truly international and comparative perspective to the study of marketing‎.‎ Examples are provided from across the continents encompassing small and medium enterprises ‎(‎SMEs‎)‎‎.‎ In addition‎,‎ well‎-researched multinational companies are explored and give justice to the breadth and depth of this field‎.‎ Cases on well‎-known companies‎,‎ such as Disney‎,‎ Starbucks‎,‎ Wal‎-Mart‎,‎ Archer Daniels Midland ‎(‎ADM‎)‎‎,‎ and Corona are supplemented by cases on lesser‎-known and smaller companies from emerging markets‎,‎ such as Proton Car from Malaysia and San Lu from China‎.‎ In addition to short‎,‎ end of chapter cases that can be used in classroom discussion‎,‎ the book also boasts longer‎,‎ end of book cases which require integration of multiple chapters and synthesis of knowledge to identify and solve international marketing problems‎.‎