Global Communication is the most definitive text on multi‎-national communication and media conglomerates‎,‎ exploring how global media influences both audiences and policy makers around the world‎.‎ This new edition is comprehensively updated to reflect the many fast moving developments associated with this dynamic field‎.‎ * A new edition of the most definitive text on multi‎-national communication and media conglomerates‎,‎ each chapter updated with extensive new details * Covers the expanding area of global communication and describes major multimedia conglomerates‎,‎ particularly in the USA‎,‎ including the purchase of NBC‎-Universal by Comcast and Disney‎'‎s expansion in China * Includes new information on the phone hacking scandal by News Corporation s employees in the UK * Explains the significant changes in the communication industry both in the US and elsewhere * Chronicles the continuing story of the development of Arab Media with new coverage on the Arab Spring * Offers an updated companion website with instructor‎'‎s manual‎,‎ test banks and student activities‎,‎ available upon publication at www‎.‎wiley‎.‎com/go/mcphail