Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing‎,‎ in manufacturing‎,‎ work for an advertising agency or if you work in retail‎.‎ The book focuses on the sharp end of the retail industry and‎,‎ through real‎-world examples‎,‎ shows students and practitioners best retail practice‎.‎ The text includes models‎,‎ illustrations and photographs‎.‎ It is practical‎,‎ visual and easy to read and teaches you how to transfer your know‎-how to your own brand‎,‎ marketing strategy‎,‎ student assignment or retail environment‎.‎