In From Concept to Consumer‎,‎ renowned product developer Phil Baker reveals exactly what it takes to create great products and bring them to market‎.‎ Baker‎'‎s product successes range from Apple‎'‎s PowerBook to the Stowaway portable keyboard‎,‎ the most successful PDA accessory ever created‎.‎ Here‎,‎ he walks you through the entire development process‎,‎ showing how to develop products holistically‎,‎ reflecting the crucial linkages between product design‎,‎ engineering‎,‎ testing‎,‎ manufacturing‎,‎ marketing‎,‎ and distribution‎.‎ You‎'‎ll discover what makes a winning product‎,‎ and why great ideas are just 5% of the process‎.‎‎.‎‎.‎the easiest 5%‎!‎ You‎'‎ll find practical guidance for planning‎,‎ establishing teams‎,‎ creating marketing requirements‎,‎ avoiding "feature creep‎,‎" prototyping‎,‎ protecting intellectual property‎,‎ market testing and positioning‎,‎ preparing for customer service‎,‎ implementing the optimal distribution strategy‎,‎ and much more‎.‎ After you‎'‎ve delivered your first breakthrough product‎,‎ Baker shows how to follow up with another winner‎!‎ * Optimize your entire product development process Make everything work together seamlessly‎:‎ from planning and engineering through distribution and marketing * Get breakthrough industrial design without overpaying for it Deliver products that create a powerful emotional bond with your customer* Time product delivery for maximum competitive advantage Make sure you don‎'‎t reach your market too late‎-or too early‎,‎ either* Leverage Asian manufacturing without falling victim to its pitfalls Successfully coordinate even the most complex worldwide product delivery programs