For courses in Introduction to Financial Accounting‎.‎ This package includes MyAccountingLab‎(‎R‎)‎‎.‎ Understanding financial accounting as the language of business Once students see that accounting is the language of business‎,‎ they are on their way to academic and professional success‎.‎ Financial Accounting‎,‎ Third Edition translates the essentials of accounting to students so they understand why and when financially sound decisions are made in business today‎.‎ This program will provide a better teaching and learning experience‎-for you and your students‎.‎ It will help‎:‎ *Create a clear learning path with strong pedagogy‎:‎ Students are able to acquire‎,‎ understand‎,‎ and retain important information by completing exercises‎,‎ learning key terms‎,‎ participating in discussion questions‎,‎ following critical thinking activities and more‎.‎ *Present fundamental accounting principles by using current real‎-world examples‎:‎ Up‎-to‎-date information prepares students for working in their field‎.‎ *Illustrate tough concepts using visuals‎:‎ The text presents the connection between accounting equations and big picture concepts by using striking visuals‎.‎ *Personalize learning‎:‎ MyAccountingLab provides instructors with a rich and flexible set of course materials‎,‎ along with course‎-management tools that make it easy to deliver all or a portion of your course online‎.‎ This package includes MyAccountingLab‎,‎ an online homework‎,‎ tutorial‎,‎ and assessment program designed to work with this text to personalize learning and improve results‎.‎ With a wide range of interactive‎,‎ engaging‎,‎ and assignable activities‎,‎ students are encouraged to actively learn and retain tough course concepts‎.‎ MyAccountingLab is not a self‎-paced technology and should only be purchased when required by an instructor‎.‎ Please be sure you have the correct ISBN and Course ID‎.‎ Instructors‎,‎ contact your Pearson representative for more information‎.‎