The book is aimed at advanced undergraduate and postgraduate students in business‎,‎ tourism and hospitality programmes that need to explore how they can use ICTs in a strategic context‎.‎ It is also anticipated that researchers and practitioners will find it useful and stimulating‎.‎ This book addresses the digitization of all processes and value chains in the tourism‎,‎ travel‎,‎ hospitality and catering industries‎.‎ By analysing the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology ‎(‎ICT‎)‎ revolution on the tourism industry‎.‎ The book adopts a strategic management and marketing perspective for tourism enterprises and destinations‎.‎ It suggests that eTourism revolutionizes all business processes‎,‎ the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders‎.‎ It additionally focuses on how ICTs are employed in airlines‎,‎ hotels‎,‎ travel agencies‎,‎ tour operators and destinations management organizations‎.‎ The book demonstrates that eTourism increasingly determines the competitiveness of the organization‎,‎ and therefore‎,‎ it is critical for the competitiveness of the industry in the longer term‎.‎