Health promotion‎,‎ education‎,‎ and prevention programs ultimately focus on changing health behavior‎.‎ Essentials of Health Behavior‎,‎ Second Edition provides the groundwork for understanding‎,‎ assessing‎,‎ and effectively applying theories of human behavior within the practice of public health‎.‎ In clear and accessible language‎,‎ it provides the student with a background of the kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts‎.‎ Filled with real life examples and profiles‎,‎ the text explores some of the ways in which these theories and approaches are used in applied health promotion efforts‎.‎ This book will‎:‎ ‎- Introduce students to the relationship between behavior and a selection of major health issues‎.‎ ‎- Provide an introductory background to the kinds of social and behavioral theories that guide our understanding of health related behavior and form the background for health promotion and prevention efforts‎.‎ ‎- Explore some of the ways in which these theories and approaches are used in applied health promotion efforts‎.‎ The Second Edition offers‎:‎ ‎- New chapter on multi‎-level theories and frameworks ‎- Updated examples of application and practice throughout ‎- Additional information on several of the theories presented‎,‎ such as the Diffusion of Innovations theory and the Social Cognitive Theory Looking for more real‎-life evidence‎?‎ Check out Cases 3‎,‎ 5‎-11‎,‎ 13‎,‎ 18‎,‎ & 20 in Essential Case Studies in Public Health‎,‎ Putting Public Health into Practice‎.‎