‎"‎Public relations and journalism have had a difficult relationship for over a century‎,‎ characterized by mutual dependence and – often – mutual distrust‎.‎ In recent years‎,‎ developments in corporate Public Relations and in political communications mean that the news media outlets are less and less important to the persuaders‎.‎ The communications business is often able to bypass the gatekeepers‎.‎ The internet‎,‎ especially social media‎,‎ has made reputation more precarious – but it has also given companies‎,‎ governments and public figures channels of communication of their own‎.‎ Journalists often flinch from an inconvenient truth‎:‎ that without the Public Relations industry their publications and bulletins would be poorer‎.‎ This book updates all the chapters to stay abreast of the changing world of Public Relations & Journalism and to broaden student and practitioner insight into the synergy between Public Relations & Journalism‎.‎ Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals‎.‎‎"‎