Today‎'‎s workforce is more diverse than ever before‎.‎ But despite new perspectives and talents‎,‎ the promise of increased innovation rarely materializes‎.‎ Why are so few businesses seeing results‎?‎ Studies show that diverse teams are more creative than homogenous ones‎-‎-but only when they are managed effectively‎.‎ The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences‎.‎ To do this‎,‎ both leaders and team members need a high level of cultural intelligence‎,‎ or CQ‎.‎ Drawing on success stories from Google‎,‎ Alibaba‎,‎ Novartis‎,‎ and other groundbreaking companies‎,‎ Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation‎,‎ including how to‎:‎ Create an optimal environment ‎- Build trust ‎- Fuse differing perspectives ‎- Align goals and expectations ‎- Generate fresh ideas ‎- Consider the various audiences when selecting and selling an idea ‎- Design and test for different users Cultural differences can lead to gridlock‎,‎ or they can catalyze innovation and growth‎.‎ This research‎-based plan turns diversity‎'‎s potential into economic reality‎.‎

• Author‎:‎ David Livermore
• Puplisher‎:‎ Amacom
• ISBN‎:‎ 9780814436530