After launching more than successful fragrance for women‎,‎ The One‎,‎ Dolce&Gabbana house will‎,‎ at the beginning of March 2008‎,‎ launch a fragrance for men named The One for Men‎.‎

Creating this fragrance‎,‎ Stefano Gabbana was following the idea of creating an uomo‎,‎ a very masculine fragrance‎,‎ and a very classic one‎,‎ "not a banal classic‎,‎ but a classic men's fragrance that would last for years and be the type of scent that women adore"‎.‎

The notes of this fragrance are composed in accordance with the Gabbana creator's taste‎,‎ who wanted to create a woody‎-oriental composition‎.‎ In line with that Gabbana said‎:‎ '"I like spicy‎-oriental notes and we've never done these types of fragrances‎,‎ it's a little warmer than our other men's scents"‎.‎

Fragrance The One for Men opens with sparkling notes of bergamot‎,‎ coriander and basil‎,‎ the middle motes bring in cardamom‎,‎ ginger and neroli‎,‎ while the base notes create a very masculine trace of cedar‎,‎ ambergris and tobacco‎.‎

The fragrance is created in cooperation with P&G Prestige Product and International Flavors & Fragrances Inc‎.‎ ‎(‎IFF‎)‎‎.‎ It comes in a glass made bottle that matches the shape of The One for Women bottle‎,‎ only with silver‎-metal neck and chocolate‎-brown rectangular top‎.‎

The model of the fragrance advertising campaign will be the actor Matthew McConaughey‎,‎ who will next week join the designers in the NYC‎.‎ When it comes to the choice of the model‎,‎ the Dolce&Gabbana designers said that they wanted to have the sexiest man on the planet‎.‎ And with regards to that‎,‎ Gabbana adds that this is the first time that a model in one of D&G men's fragrance campaigns appears in clothes‎.‎