In Development Communication‎,‎ top media scholars explore the details of communication in areas where modernization has failed to deliver change‎.‎ Offers a complete introduction to the history of development communication ‎- the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication‎,‎ including educational issues of training‎,‎ literacy‎,‎ schooling‎,‎ and use of media from print and radio to video and the internet Explores the role of NGOs‎,‎ the CNN Effect‎,‎ and the power of grass‎-roots movements and ‎'‎bottom‎-up‎'‎ approaches that challenge the status quo in global media